Insights, publications, and best practices from the 50Pros team and top agencies
On January 29, 2026, G2 acquired several of its competitors: Capterra, Software Advice, and GetApp. Described as the “Software Version of Yelp” company, G2.com is most known for having a massive...
What’s your backstory — how did you end up starting (or joining) an agency? I worked for an experience day voucher company as a graduate, and learned all about SEO & content marketing. It was a small...
What’s your backstory — how did you end up starting (or joining) an agency? We started as the marketing department of one of Canada's largest information publishers. After we grew their online...
What’s your backstory — how did you end up starting (or joining) an agency? I started my career as a Game Developer Intern in my hometown, driven by a lifelong passion for creating immersive worlds....
When do you feel most energized at work? In the morning, after setting priorities for the day, halfway through my first cup of coffee, and listening to my 2000s emo playlist. What’s a personal...
What’s your backstory — how did you end up starting (or joining) an agency? I wanted to change the narrative of data agencies, from seeing them as cost functions to centers of driving revenue and...
What’s your backstory — how did you end up starting (or joining) an agency? I've worked in family businesses from a young age, primarily in newsagents, which gave me early exposure to customer...
What’s your backstory — how did you end up starting (or joining) an agency? 4HK was born from a shared vision among four like-minded individuals. After spending several years in the industry...
What’s your backstory — how did you end up starting (or joining) an agency? I’ve always been equal parts strategist and storyteller. I started my career in finance, but quickly realized I craved more...
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What’s your backstory — how did you end up starting (or joining) an agency? In 2014, I began my journey in the digital space with Aroon Melane, a fashion and beauty blog that quickly expanded onto...
What’s your backstory — how did you end up starting (or joining) an agency? I was always interested in computers and media as a kid, so I decided that I wanted to study a media related degree at...
What’s your backstory — how did you end up starting (or joining) an agency? I didn’t set out to start an agency because I thought it would be trendy. I started because I saw a massive gap between...