
Expert to Know: Matt Kovacs
What’s your backstory — how did you end up starting (or joining) an agency? I started in sports PR, working with professional teams and events, which gave me a strong foundation in media relations...
Insights, publications, and best practices from the 50Pros team and top agencies

What’s your backstory — how did you end up starting (or joining) an agency? I started in sports PR, working with professional teams and events, which gave me a strong foundation in media relations...

What’s your backstory — how did you end up starting (or joining) an agency? Melissa’s journey began on the marketing team behind the highly successful launch of the Hyatt Centric Times Square, an...

What’s your backstory — how did you end up starting (or joining) an agency? Spark & Pony Creative started as a friendship and grew into a business. Kass and I met in 2016 at an automotive marketing...

What’s your backstory — how did you end up starting (or joining) an agency? Starting my own agency was something I had always envisioned. I’ve been a designer for over 15 years, and after working in...

What’s your backstory — how did you end up starting (or joining) an agency? I started Brick Marketing in 2005, I was a Marketing Manager at a travel company in Boston and I offered consulting and...

What’s your backstory — how did you end up starting (or joining) an agency? I started Gorilla in 2015, two years out of college. It was impossible to get any experience or traction in the industry,...
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What’s your backstory — how did you end up starting (or joining) an agency? The idea of starting an agency came from my husband, Viacheslav Olianishyn, who is also the Art Director of Obys. Back in...

What’s your backstory — how did you end up starting (or joining) an agency? I’ve always had a strong background in tech — studied computer science, built systems, understood how digital tools worked....

What’s your backstory — how did you end up starting (or joining) an agency? I’ve been building things since school—first small ventures, then full-scale tech solutions. With a background in...

What was your first entrepreneurial moment as a kid or teen? I actually joined the entrepreneurial scene later in life. I've always been an engineering/science fan. Won my first robotics competition...

What’s your backstory — how did you end up starting (or joining) an agency? I was an actor in the agency, which was operating under a different name. I took over the agency from my own agent when he...

What’s your backstory — how did you end up starting (or joining) an agency? I began my journey as a web designer in 2002, taking on side projects for friends and family running their own businesses....