
Revenue-Focused SEO & Conversion-First Web Design Agency
Radiant Elephant is a boutique, owner-led web design, SEO, and advertising agency based in Northampton, Massachusetts, founded 13 years ago by Gabriel Bertolo, a third-generation entrepreneur. Gabriel personally leads every client account with no handoffs to project managers or junior staff, functioning as a dedicated VP of Marketing for each business he works with.
The agency specializes in conversion-focused WordPress web design and development, Search Engine Optimization, Generative Engine Optimization (AI SEO), digital advertising (Google Ads and Meta), Conversion Rate Optimization, and brand identity design. Every service is built around one goal: measurable revenue growth.
What sets Radiant Elephant apart is a rare combination of deep technical expertise and genuine ownership mentality. Gabriel was an early pioneer in Generative Engine Optimization, helping clients rank inside ChatGPT, Perplexity, and Google AI Overviews at a time when most agencies had not yet taken notice. Results across the portfolio include 830% increases in organic traffic, 559% gains in conversions, and an 11x return on ad spend.
With a 90% client retention rate and clients averaging 6+ years with the agency, Radiant Elephant has been featured in Forbes, Entrepreneur, Business Insider, HubSpot, and Shopify.
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Confidential
A national B2B manufacturer entered five competitive verticals with a Domain Rating of just 21, going up against Fortune 100 companies and government agencies averaging DR 60-80 with decades-long head starts. Radiant Elephant rejected the conventional playbook of focusing on a single vertical and instead deployed a proprietary Generative Engine Optimization (GEO) strategy alongside aggressive off-page authority building. The approach prioritized AI search first-mover advantage, buyer-intent keywords over vanity traffic metrics, and multi-channel visibility across ChatGPT, Claude, Google AI Overview, Gemini, and Sonar. All results were achieved during a complete website redesign, multiple content migrations, and a Google Core Update, conditions under which most agencies would pause SEO entirely. Within 12 months, the client went from zero AI visibility to the #1 most-cited domain in their industry, outranking FDA.gov and two Fortune 100 competitors.
Confidential
A Boston-based therapy practice came to Radiant Elephant after a poorly executed website redesign wiped out years of SEO equity, compounded by Google's Helpful Content Update, toxic spam backlinks, and multiple DDoS attacks. Traffic had cratered, money pages that once ranked in the top 3 had fallen to page 3, and the site had zero E-E-A-T signals despite employing some of the region's most qualified licensed therapists. Our technical audit uncovered duplicate metadata across the entire site, missing Schema markup, broken internal linking, and a toxic backlink profile. We implemented a comprehensive 90-day recovery strategy including advanced Person Schema for each therapist, a full metadata overhaul, strategic internal linking, and link profile cleanup. The result was a complete recovery that exceeded the site's previous performance across every key metric.
Confidential
A direct-to-consumer gourmet chocolate company, came to Radiant Elephant through a referral looking to redesign their Shopify store and dramatically increase online revenue. We began with a thorough 16-page Conversion Rate Optimization audit, analyzing the entire website, copy, and checkout process to identify every point of friction for the user. The audit revealed significant issues including confusing navigation, unclear product categories, a weak hero section, and a lack of clear value differentiation from competitors. We redesigned the entire site around CRO best practices, implemented strong value propositions, and applied an on-page SEO treatment. The new site launched right before their busiest season, and the impact was immediate. Every marketing channel, from email to Google Ads, saw improved returns thanks to the higher-converting website.
Radiant Elephant is a boutique, owner-led web design, SEO, and advertising agency based in Northampton, Massachusetts, founded 13 years ago by Gabriel Bertolo, a third-generation entrepreneur. Gabriel personally leads every client account with no handoffs to project managers or junior staff, functioning as a dedicated VP of Marketing for each business he works with. The agency specializes in conversion-focused WordPress web design and development, Search Engine Optimization, Generative Engine Optimization (AI SEO), digital advertising (Google Ads and Meta), Conversion Rate Optimization, and brand identity design. Every service is built around one goal: measurable revenue growth. What sets Radiant Elephant apart is a rare combination of deep technical expertise and genuine ownership mentality. Gabriel was an early pioneer in Generative Engine Optimization, helping clients rank inside ChatGPT, Perplexity, and Google AI Overviews at a time when most agencies had not yet taken notice. Results across the portfolio include 830% increases in organic traffic, 559% gains in conversions, and an 11x return on ad spend. With a 90% client retention rate and clients averaging 6+ years with the agency, Radiant Elephant has been featured in Forbes, Entrepreneur, Business Insider, HubSpot, and Shopify.
| Name | Title |
|---|---|
| Gabriel Bertolo | Founder |
A national B2B manufacturer entered five competitive verticals with a Domain Rating of just 21, going up against Fortune 100 companies and government agencies averaging DR 60-80 with decades-long head starts. Radiant Elephant rejected the conventional playbook of focusing on a single vertical and instead deployed a proprietary Generative Engine Optimization (GEO) strategy alongside aggressive off-page authority building. The approach prioritized AI search first-mover advantage, buyer-intent keywords over vanity traffic metrics, and multi-channel visibility across ChatGPT, Claude, Google AI Overview, Gemini, and Sonar. All results were achieved during a complete website redesign, multiple content migrations, and a Google Core Update, conditions under which most agencies would pause SEO entirely. Within 12 months, the client went from zero AI visibility to the #1 most-cited domain in their industry, outranking FDA.gov and two Fortune 100 competitors.
A Boston-based therapy practice came to Radiant Elephant after a poorly executed website redesign wiped out years of SEO equity, compounded by Google's Helpful Content Update, toxic spam backlinks, and multiple DDoS attacks. Traffic had cratered, money pages that once ranked in the top 3 had fallen to page 3, and the site had zero E-E-A-T signals despite employing some of the region's most qualified licensed therapists. Our technical audit uncovered duplicate metadata across the entire site, missing Schema markup, broken internal linking, and a toxic backlink profile. We implemented a comprehensive 90-day recovery strategy including advanced Person Schema for each therapist, a full metadata overhaul, strategic internal linking, and link profile cleanup. The result was a complete recovery that exceeded the site's previous performance across every key metric.
A direct-to-consumer gourmet chocolate company, came to Radiant Elephant through a referral looking to redesign their Shopify store and dramatically increase online revenue. We began with a thorough 16-page Conversion Rate Optimization audit, analyzing the entire website, copy, and checkout process to identify every point of friction for the user. The audit revealed significant issues including confusing navigation, unclear product categories, a weak hero section, and a lack of clear value differentiation from competitors. We redesigned the entire site around CRO best practices, implemented strong value propositions, and applied an on-page SEO treatment. The new site launched right before their busiest season, and the impact was immediate. Every marketing channel, from email to Google Ads, saw improved returns thanks to the higher-converting website.
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