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ProfileTree Web Design and Digital Marketing Ltd

WordPress web design, SEO, and digital marketing for businesses across Northern Ireland, Ireland, and the UK

Belfast, GB11-50 employees2011

About ProfileTree Web Design and Digital Marketing Ltd

ProfileTree is a Belfast-based web design and digital marketing agency founded by Ciaran Connolly in 2011. The agency specialises in WordPress web design, search engine optimisation, content marketing, video production, and AI training for business.

Over 1,000 projects completed for SMEs across Northern Ireland, Ireland, and the UK, with a 5-star Google rating from more than 450 verified client reviews. ProfileTree operates from Belfast city centre and works with businesses ranging from local traders to national organisations across a wide range of industries.

Core services include WordPress website design and development, local and national SEO, content strategy, YouTube and video marketing, and digital training programmes for teams adopting AI tools. AI training for business is also delivered through Future Business Academy, ProfileTree's dedicated training platform serving SMEs across Northern Ireland and Ireland.

The team takes an organic-first approach, focused on sustainable search visibility, lead generation, and measurable return on investment rather than short-term paid traffic. Every project starts with strategy: understanding how a business generates revenue, what their customers search for, and where the genuine commercial opportunities lie in organic search.

ProfileTree's content and SEO work is built around topical authority, with structured content strategies designed to rank in both traditional search and AI-powered platforms including Google AI Overviews, ChatGPT, and Perplexity. The agency also produces video content through its sister animation studio Educational Voice, and runs LearningMole, an educational platform with more than 260,000 YouTube subscribers.

For businesses in Belfast, Derry, Lisburn, Newry, or anywhere across Northern Ireland looking for a digital partner with a proven track record, ProfileTree offers a free initial consultation.

Services

Service Categories

Content Marketing Generative Engine Optimization

Case Studies

DerryHalloween.com

DerryHalloween.com - Derry City and Strabane District Council

Tourism & Events Festival Website Design and SEO

A well-established annual festival in Northern Ireland required a complete digital partner to manage every aspect of its online presence. The event draws tens of thousands of visitors each year and competes for attention in a crowded UK and Ireland tourism market. ProfileTree was brought in to design and build a new WordPress website, develop the SEO strategy, produce all website content, and provide ongoing technical and marketing support across the full calendar year.The existing digital presence was fragmented. The website was slow, difficult to update, and not structured for search visibility. During peak season, traffic spikes caused performance issues. Outside of festival season, organic traffic dropped to near zero because there was no evergreen content strategy in place to maintain visibility year-round.ProfileTree began with a full digital audit covering the existing site's technical health, content gaps, keyword opportunities in the tourism and events sector, and competitor positioning. This informed both the website architecture and the content strategy before a single page was designed.The new WordPress website was built with performance as a core requirement. The hosting infrastructure was configured to handle significant traffic surges during programme announcements and ticket releases without degradation. The site architecture was planned around search intent rather than internal business preferences, with landing pages targeting tourism keywords, event-specific searches, and local Northern Ireland queries.Content covered every section of the site, written to serve both search engines and the full range of visitors: local attendees, domestic tourists, and international visitors discovering the festival for the first time. Schema markup was implemented for events, tourist attractions, and the organisation itself, giving the site additional visibility in Google's rich results for event searches.

EducationalVoice.co.uk

EducationalVoice.co.uk - Animation and Video Production Studio

B2B Animation and Video Production Studio Website Redesign, SEO and Ongoing Digital Marketing

A Belfast-based animation and video production studio providing explainer videos, corporate animation, and motion graphics to B2B clients across the UK, Ireland, and international markets approached ProfileTree for a complete digital overhaul. The studio produced high-quality work but had an outdated website that was not generating enquiries, lacked search visibility for its target keywords, and did not reflect the standard of the work it was producing. ProfileTree's role was to redesign and rebuild the website on WordPress, develop and implement a full SEO strategy, produce the website content, and provide ongoing digital marketing support. The goal was straightforward: generate qualified B2B enquiries from organic search without relying on referrals or paid advertising. The engagement began with a discovery and strategy phase. ProfileTree audited the existing site's technical performance, analysed the keyword landscape for animation and video production services in the UK and Ireland, assessed the competitive positioning of other studios ranking for the target terms, and produced a strategic brief covering site architecture, messaging priorities, and content requirements. The site architecture was built around commercial search intent rather than how the studio internally described its own services. Each core service, explainer video production, corporate animation, motion graphics, whiteboard animation, and video strategy, received its own dedicated page written and structured for both search visibility and conversion. Portfolio pages were designed to showcase work in a way that communicated capability to prospective clients who might not yet understand the difference between animation styles or production approaches. The WordPress build prioritised speed, mobile performance, and lead generation. Video integration was handled carefully to avoid the page weight issues that affect many creative studio websites.

LearningMole.com

LearningMole.com - Children's Educational Content Platform

Educational Platform LMS Development, Website Design, YouTube Growth and Ongoing Digital Marketing

An educational content creator producing video-based learning resources for children, parents, and teachers across the UK, Ireland, and international markets approached ProfileTree for a comprehensive digital development and marketing programme. The client had built a growing YouTube audience but lacked a platform to convert that audience into paying members, a structured way to deliver courses, or a website capable of ranking in organic search alongside their video content. The scope of the project was substantial: a bespoke Learning Management System built on WordPress, a full website redesign, a membership and subscription system, ongoing YouTube SEO support, content marketing, and long-term SEO management. ProfileTree acted as the client's full digital team throughout, removing the need to build an in-house capability. The project started with a strategy phase covering the competitive landscape in children's educational content and e-learning, the monetisation model, content architecture, and the keyword opportunities available across Google and YouTube for curriculum-aligned searches. This informed every subsequent decision, from how the LMS was structured to how individual course pages were written and marked up for search. The Learning Management System was built from the ground up on WordPress, designed to support the full range of functionality the client needed: structured learning paths, progress tracking, video lesson delivery, downloadable supporting resources, quiz and assessment tools with automated marking, student dashboards, parent and teacher account management, and certificate generation on course completion. The system was built to be manageable by the client's own team without ongoing developer involvement for day-to-day content additions.

Name	Title
Ciaran Connolly	Mr

## Case Studies

### Tourism & Events Festival Website Design and SEO

Client: DerryHalloween.com - Derry City and Strabane District Council

### B2B Animation and Video Production Studio Website Redesign, SEO and Ongoing Digital Marketing

Client: EducationalVoice.co.uk - Animation and Video Production Studio

### Educational Platform LMS Development, Website Design, YouTube Growth and Ongoing Digital Marketing

Client: LearningMole.com - Children's Educational Content Platform

ProfileTree Web Design and Digital Marketing Ltd

About ProfileTree Web Design and Digital Marketing Ltd

Services

Service Categories

Machine-Readable View

Specializations

Industries Served

Team

Case Studies

Tourism & Events Festival Website Design and SEO

B2B Animation and Video Production Studio Website Redesign, SEO and Ongoing Digital Marketing

Educational Platform LMS Development, Website Design, YouTube Growth and Ongoing Digital Marketing

# ProfileTree Web Design and Digital Marketing Ltd

## Overview

## Services

### Specializations

### Industries Served

## Team

## Case Studies

### Tourism & Events Festival Website Design and SEO

### B2B Animation and Video Production Studio Website Redesign, SEO and Ongoing Digital Marketing

### Educational Platform LMS Development, Website Design, YouTube Growth and Ongoing Digital Marketing

## Contact

## Quick Facts