PRA Public Relations

Verified

Your Success Super Power: Leveraging Public Relations for Market Leadership

Portland, Oregon

About PRA Public Relations

PRA Public Relations brings the power of experience, leadership, and industry-leading technology innovation to deliver long-term, trusted market visibility to our clients.

PRA Public Relations is an award-winning, virtual-first national agency specializing in high-impact, earned media for B2B technology, fintech, and innovative companies. Our team creates AI- and SEO-powered public relations and thought leadership programs that build brand visibility and market growth for clients in North America and beyond.

Services

Service Categories

Public Relations Copywriting Digital Marketing Generative Engine Optimization

Specializations

Brand & Content Copy

Website Copywriting Tagline & Slogan Writing Storytelling & Narrative

Case Studies

HeyScottie

Earning Maximum ROI From Public Relations Strategy

The escalating popularity of 3D printing and CAD programs is allowing for increasingly intricate and complex manufacturing challenges, at the same time that manufacturing-on-demand has brought Amazon-like speed to an industry making a comeback in the U.S. Nuclear field engineer, systems architect/entrepreneur, and author Rhonda Dibachi saw an opportunity. She launched HeyScottie—an AI-enabled and cloud-based marketplace for anodizing, powder coating, and electroless nickel finishing services to help manufacturers accelerate design and production cycles. Challenge HeyScottie offers an industry-first solution that changes the way finishing services are accessed and presents a completely new approach that many manufacturers had no way of knowing even exists. Heeding the entrepreneur’s pragmatic mantra of innovate more, spend less, HeyScottie sought to secure key national and industry-focused media coverage designed to bring awareness and prospect engagement to the HeyScottie.com offering. Strategy Working with award-winning PRA Public Relations, HeyScottie launched four key strategies designed to maximize ROI from the company’s public relations program: Broad Sector Thought Leadership—building awareness, trust and relationships within a broader market of prospects, partners, and investors by being available to journalists seeking expert insight around CEO Dibachi’s broader areas of specialized knowledge: technology, manufacturing, artificial intelligence, executive leadership, STEM and entrepreneurial performance. Flexibility and Response—diligently meeting deadlines and providing insight or written commentary for fast-response opportunities – a strong competitive advantage when other CEOs need weeks or months to schedule an interview. Accessible Insights —ensuring that journalists and audiences are never “left behind” by dense technical jargon by explaining things in clear language, checking in often with the journalist, and using anecdotes to clarify points.

Name	Title
Cara Harbor	Director of Thought Leadership, Senior Advisor
Traci Dakins	Senior Director of Content and Research

## Case Studies

### Earning Maximum ROI From Public Relations Strategy

Client: HeyScottie

PRA Public Relations

About PRA Public Relations

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Case Studies

Earning Maximum ROI From Public Relations Strategy

# PRA Public Relations

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### Earning Maximum ROI From Public Relations Strategy

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