Pico Digital Marketing

Verified

Boutique by choice. Senior by design. As a Top 3% Google Premier Partner, we deliver lead gen via founder-level accountability.

Denver, Colorado11-50 employees2014

About Pico Digital Marketing

The PICO Framework: Scientific Precision, Daily Action

We don't "run campaigns"—we conduct rigorous growth experiments. Adapted from scientific research models, our PICO Framework eliminates the guesswork. While we measure success in 90-day testing cadences to prove results, our optimization happens daily. We are constantly tuning the engine:

>> P (Problem): We diagnose the friction. Whether it’s budget bleed or poor lead quality, we find the root cause, not just the symptoms.

>> I (Intervention): We define the tactical shifts required to disrupt your current plateau and push boundaries.

>> C (Comparison): No "gut feelings." We measure every intervention against your historical baselines to prove statistical success before we scale.

>> O (Outcome): We scale the winners, bank the learnings, and repeat.

Battle-Tested Strategy:

Real expertise is hard-won through nearly thirty years of navigating market volatility. We turn those decades of "scars" into proven logic for identifying and mitigating budget bleed—the friction points where your spend isn't reaching its potential. We’ve seen every market cycle, and we know how to protect your capital.

Aligned Incentives: The Flat-Rate Model:

We treat your budget with the same respect we’d treat our own. Our business model is built on transparency and performance:

>> Flat-Rate Pricing: Our fee is decoupled from your ad spend. Our only priority is your performance—not how much of your budget we can spend.

>> Total Ownership: You pay ad platforms directly and own 100% of your accounts. No "black boxes" and no data hostages.

>> Full-Funnel Visibility: We track the entire journey from the first impression to the closed deal. Every dollar must work toward a tangible result.

Ready for an agency that acts as a true extension of your business? Let’s get to work.

Services

Service Categories

Case Studies

Lumana

Driving 15% Growth in SQL Accepts via Data-Driven AI Video Security Marketing

Lumana, a fast-growing AI video security company, partnered with Pico Digital to stabilize inconsistent digital advertising performance and improve lead quality. Despite having a robust product, Lumana faced challenges with lead relevance—up to 60% of leads were outside their target personas—and fluctuating acquisition costs. Pico Digital implemented a full-funnel performance framework that included restructuring budgets to focus on high-performing search channels, aligning creative messaging to differentiate Lumana from competitors, and standardizing conversion tracking through Google Tag Manager. By integrating HubSpot CRM data to track the journey from Lead to "SQL Accept," the team was able to optimize campaigns based on high-intent outcomes rather than just top-of-funnel volume.

InfinityQS

InfinityQS (Now Advantiv)

Integrated B2B Strategy: Driving Global Growth and 160% Conversion Increase for InfinityQS

InfinityQS, a premier provider of quality intelligence software, needed to reintroduce its refreshed brand into the global B2B market. The primary challenge was to shift the industry conversation toward the high-level value of quality data while reaching manufacturing decision-makers across the US and UK. Pico Digital partnered with Refactored Media to build a multi-channel performance engine. The strategy utilized a diverse media mix, including niche-targeted Google Search campaigns, dynamic native display ads, and YouTube video advertising to drive brand lift. On LinkedIn, the team deployed localized sponsored content and lead-generation forms to capture high-intent users directly within the platform. To ensure long-term sustainability, an organic search strategy was developed to rank for high-volume manufacturing keywords, effectively reducing reliance on paid spend for top-of-funnel traffic.

Children’s

Children’s Hospital of Wisconsin (CHW)

Boosting Pediatric Care Enrollment: A 160% Conversion Increase for Children’s Hospital of Wisconsin

Children’s Hospital of Wisconsin partnered with Pico Digital to revitalize its digital presence and increase conversions for its 24 primary care offices. The hospital's existing digital program had become stagnant under a previous agency, failing to effectively reach the target audience of new, expecting, and existing parents in Wisconsin. Pico Digital implemented a comprehensive restructuring of the hospital’s paid search accounts across Google and Microsoft Ads. The strategy involved introducing structured bidding by match type, deploying advanced ad extensions, and re-optimizing ad copy to move away from generic messaging toward highly specific, search-relevant content (e.g., tailoring ads for specific pet allergies rather than general allergies). Additionally, the team adopted a new budget strategy that reallocated spend to top-performing keywords and regions, ensuring maximum impact per dollar.

## Overview

Most agencies dazzle you with a pitch, then hand your keys to a junior team. As a Top 3% Google Premier Partner, we stayed boutique by choice. At PICO, we are intentionally selective, ensuring you work exclusively with senior specialists and the founder. We’ve been in the trenches since the "Google Garage" era—veterans who take personal accountability for your success. You aren't just another account; you’re a partner working with the people who actually do the work. The PICO Framework: Scientific Precision, Daily Action We don't "run campaigns"—we conduct rigorous growth experiments. Adapted from scientific research models, our PICO Framework eliminates the guesswork. While we measure success in 90-day testing cadences to prove results, our optimization happens daily. We are constantly tuning the engine: >> P (Problem): We diagnose the friction. Whether it’s budget bleed or poor lead quality, we find the root cause, not just the symptoms. >> I (Intervention): We define the tactical shifts required to disrupt your current plateau and push boundaries. >> C (Comparison): No "gut feelings." We measure every intervention against your historical baselines to prove statistical success before we scale. >> O (Outcome): We scale the winners, bank the learnings, and repeat. Battle-Tested Strategy: Real expertise is hard-won through nearly thirty years of navigating market volatility. We turn those decades of "scars" into proven logic for identifying and mitigating budget bleed—the friction points where your spend isn't reaching its potential. We’ve seen every market cycle, and we know how to protect your capital. Aligned Incentives: The Flat-Rate Model: We treat your budget with the same respect we’d treat our own. Our business model is built on transparency and performance: >> Flat-Rate Pricing: Our fee is decoupled from your ad spend. Our only priority is your performance—not how much of your budget we can spend. >> Total Ownership: You pay ad platforms directly and own 100% of your accounts. No "black boxes" and no data hostages. >> Full-Funnel Visibility: We track the entire journey from the first impression to the closed deal. Every dollar must work toward a tangible result. Ready for an agency that acts as a true extension of your business? Let’s get to work.

Name	Title
Samantha Bedford	Co-Founder & CEO
Madison Adams	Paid Media Director
Tyler McCarroll	Client Success Specialist
John Pope	Co-Founder & CoO
Craig Partridge	SEO Account Manager
Mathew Correia	Technical SEO Specialist
Taneille Roach	Social Media Specialist
Joshua Willows	Paid Media & Content Specialist
Polly Pope	Finance Manager

## Case Studies

### Driving 15% Growth in SQL Accepts via Data-Driven AI Video Security Marketing

Client: Lumana

### Integrated B2B Strategy: Driving Global Growth and 160% Conversion Increase for InfinityQS

Client: InfinityQS (Now Advantiv)

### Boosting Pediatric Care Enrollment: A 160% Conversion Increase for Children’s Hospital of Wisconsin

Client: Children’s Hospital of Wisconsin (CHW)

Pico Digital Marketing

About Pico Digital Marketing

Services

Service Categories

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Specializations

Industries Served

Team

Case Studies

Driving 15% Growth in SQL Accepts via Data-Driven AI Video Security Marketing

Integrated B2B Strategy: Driving Global Growth and 160% Conversion Increase for InfinityQS

Boosting Pediatric Care Enrollment: A 160% Conversion Increase for Children’s Hospital of Wisconsin

# Pico Digital Marketing

## Overview

## Services

### Specializations

### Industries Served

## Team

## Case Studies

### Driving 15% Growth in SQL Accepts via Data-Driven AI Video Security Marketing

### Integrated B2B Strategy: Driving Global Growth and 160% Conversion Increase for InfinityQS

### Boosting Pediatric Care Enrollment: A 160% Conversion Increase for Children’s Hospital of Wisconsin

## Contact

## Quick Facts

## Locations