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El Fuego
BRAND STRATEGY AND VISUAL IDENTITY BOUTIQUE STUDIO
Merida, MX1-10 employees2020
About El Fuego
El Fuego is a brand strategy and visual identity boutique studio that builds high-performance projects for ambitious clients.
Every organization has energy at its core — a driving force that defines why it exists and where it’s going. Our role is to identify that core, refine it, and transform it into a structured brand platform capable of scaling across markets, teams, and time.
We work from the inside out, defining purpose, positioning, narrative, and long-term vision before translating strategy into powerful visual identity systems. Because branding isn’t about decoration — it’s about ignition.
We work with founders, executive leadership, and growth-stage companies to develop strategic clarity before visual execution. Our approach integrates positioning, competitive differentiation, naming, brand architecture, messaging systems, and visual identity frameworks — ensuring alignment between business strategy and brand expression.
Like fire under control, a strong brand must be directed with precision.
Unfocused energy dissipates. Structured energy drives expansion.
At El Fuego, we design brands as strategic assets — tools for market positioning, internal alignment, investor confidence, and long-term equity.
We don’t create surface-level aesthetics.
We engineer brand systems built for growth.
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