
Formerly IRI and NPD, Circana integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses. Big data, analytics and insights that power action and growth.
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Formerly IRI and NPD, Circana integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses. Big data, analytics and insights that power action and growth.
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